PRIVACY POLICY

This Privacy Policy explains how Hi*Ball collects, uses, stores and protects personal information when you visit our website, subscribe to our communications, engage with our content or otherwise interact with us.

We are committed to protecting your privacy and handling your personal information responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

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By accessing and using our website, you acknowledge the practices described in this Privacy Policy.

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Information We Collect

We may collect personal information directly from you when you:

• Complete a contact form
• Subscribe to receive marketing communications
• Contact us via email or other communication channels
• Participate in promotions, surveys or campaigns

The information collected may include your name, email address, telephone number and any other information you choose to provide.

We may also automatically collect certain information when you visit our website, including your IP address, browser type, operating system, device information, pages viewed, referral source and website usage information through cookies and similar technologies.

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Further information about how we use cookies and similar technologies can be found in our Cookies Policy.

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How We Use Your Information

We use personal information for the following purposes:

• Responding to enquiries and requests
• Providing customer support
• Managing our relationship with you
• Sending newsletters, updates and marketing communications where consent has been provided
• Improving our website, products and services
• Monitoring website performance and user experience
• Measuring the effectiveness of campaigns and communications
• Conducting internal analysis and reporting
• Complying with legal and regulatory obligations
• Protecting our business, website and users from fraud, misuse or unlawful activity

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Marketing Communications

Where you have opted in to receive communications from us, we may send information about Hi*Ball products, campaigns, events, promotions and company news.

You may withdraw your consent and unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

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Our Legal Basis for Processing

We process personal information on one or more of the following legal bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Our legitimate business interests, provided these interests do not override your rights and freedoms

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Sharing Your Information

We do not sell your personal information.

We may share personal information with trusted third-party service providers who assist us in operating our business and website. These may include:

• Website hosting providers
• Analytics providers
• Marketing and advertising platforms
• Email communication providers
• Technology and software partners
• Professional advisers, including legal and accounting advisers

These third parties are required to process personal information securely and only for the purposes for which it has been shared.

We may also disclose information where required by law, regulation, court order or governmental authority, or where necessary to protect our rights, property or safety.

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International Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that adequate safeguards are in place and that personal information remains protected in accordance with applicable data protection laws.

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Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting or reporting requirements.

When personal information is no longer required, it will be securely deleted, anonymised or otherwise disposed of.

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Your Rights

Subject to applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Withdraw consent where processing is based on consent
• Request transfer of your personal information
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us using the details provided below.

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Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

While we take security seriously, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

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Third-Party Websites

Our website may contain links to third-party websites and services. We are not responsible for the content, privacy practices or policies of those third parties and encourage users to review their privacy policies separately.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements or regulatory guidance.

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Any changes will be posted on this page and will take effect from the date shown at the top of the policy.

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Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

Hi*Ball
hello@drinkhiballuk.co.uk
Tilray, Centurion House, 37 Jewry Street, London, EC3N 2ER, United Kingdom.

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